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Craft Mailcoach Laravel Package

spatie/craft-mailcoach

Mailcoach adapter plugin for Craft CMS 5+. Install via the Plugin Store or Composer to add Mailcoach integration to your Craft project. Requires PHP 8.2 or later.

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Product Decisions This Supports

  • Email Marketing Integration: Enables seamless integration of transactional and marketing emails within Craft CMS 5.x, reducing reliance on third-party ESPs (e.g., Mailchimp, SendGrid) for templated campaigns.
  • Developer Efficiency: Accelerates email workflows by leveraging Laravel’s Mailcoach (a queue-based email system) without reinventing email templating, scheduling, or analytics.
  • Roadmap Alignment: Supports a phased migration strategy for teams using Craft CMS + Laravel, allowing incremental adoption of Mailcoach’s features (e.g., A/B testing, open tracking) without full system overhaul.
  • Build vs. Buy: Avoids custom development for email infrastructure, reducing technical debt while maintaining control over branding and data.
  • Use Cases:
    • Sending time-sensitive emails (e.g., event reminders, promotions) with retries and queue management.
    • A/B testing email subject lines or content without third-party tooling.
    • Centralizing email analytics within Craft’s ecosystem.

When to Consider This Package

  • Adopt When:
    • Your team uses Craft CMS 5.x + PHP 8.2+ and needs a lightweight, self-hosted email solution.
    • You prioritize developer control over managed ESPs (e.g., avoiding API limits, data egress costs).
    • Your email workflows require scheduling, retries, or templating beyond basic SMTP.
    • You’re already using Laravel’s Mailcoach in other projects and want consistency.
  • Look Elsewhere If:
    • You need advanced marketing automation (e.g., multi-step workflows, segmentation) → Use Mailchimp/Klaviyo.
    • Your team lacks Laravel/PHP expertise to configure or extend the package.
    • Compliance requires built-in GDPR/CCPA tools (e.g., consent management) not covered by this adapter.
    • You’re on Craft CMS 4.x or earlier (incompatible).
    • Your email volume is low (SMTP may suffice).

How to Pitch It (Stakeholders)

For Executives: "This package lets us own our email infrastructure within Craft CMS—no more vendor lock-in or hidden costs. By integrating Mailcoach, we can send scheduled, retried, and templated emails at scale while keeping data in-house. It’s a low-risk way to modernize our email workflows without switching platforms."

For Engineering: *"Spatie’s Mailcoach adapter gives us Craft CMS’s flexibility + Laravel’s Mailcoach for queue-based emails. Key benefits:

  • No ESP dependency: Avoid API limits/latency.
  • Extensible: Leverage Mailcoach’s features (e.g., A/B tests, open tracking) via Craft’s UI.
  • Lightweight: MIT-licensed, minimal setup (Composer + Craft CLI).
  • Future-proof: Aligns with Laravel’s ecosystem if we expand beyond Craft. Tradeoff: Requires basic Laravel/Mailcoach familiarity to customize templates or queues."*

For Design/Product: "This unlocks consistent email branding and analytics within Craft. Imagine A/B testing subject lines or scheduling welcome emails—all without leaving our CMS. We’d need to define templates in Craft’s UI, but the adapter handles the heavy lifting."

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